DS
AI Visibility Audit
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Incorrect code. Please try again.
Prepared by saigon.digital · April 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your customers are no longer just searching on Google — they're asking AI which dog supplements to buy. This audit shows exactly where you stand, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where DogSuppy stands in the AI search era — and the opportunity cost of the current gap.
DogSuppy has 4,800+ Trustpilot reviews with a 4.7-star average and a loyal customer base across Europe — but when dog owners ask AI which supplements to buy, PetLab Co., Zesty Paws, and PetHonesty appear instead. Your product quality is proven; your AI visibility doesn't reflect it. Every month this gap persists, AI models train on competitor content — making the gap harder to close.
We tested how DogSuppy appears when potential customers ask AI tools to recommend dog health supplements. Here's what we found.
ChatGPT recommends Zesty Paws, PetHonesty, Purina FortiFlora, and PetLab Co. for supplement queries. DogSuppy is not mentioned in any tested category.
Google AIO pulls from PetMD, Dogster, and Dog Food Advisor roundups — none of which feature DogSuppy. Competitors with NASC seals and vet endorsements dominate.
Perplexity surfaces brands with deep English-language content libraries and third-party review coverage. DogSuppy lacks the external citations and comparison content needed.
Gemini draws on structured authority content from Chewy, Amazon best-seller lists, and vet-review platforms. DogSuppy has minimal presence on these English-language sources.
0 / 4 platforms currently surface DogSuppy in relevant AI-generated recommendations.
English-language authority content, inclusion in "best of" roundups, vet endorsements, NASC certification, and consistent brand signals across review platforms — all of which competitors currently dominate.
We ran the exact searches your buyers use when asking AI tools to recommend dog supplements. Here's who appeared — and whether DogSuppy was in the answer.
DogSuppy appears in 0 of 4 high-intent buyer queries. Competitors with English-language "best of" content, vet endorsements, and third-party review coverage — especially PetLab Co. (DR 65) and Zesty Paws (DR 51) — dominate every category. The gap is driven by language, content depth, and authority signals.
DogSuppy's 4,800+ Trustpilot reviews and proven product quality are powerful trust signals that no competitor can replicate overnight. Building English-language comparison content, securing vet endorsements, and getting featured in roundup articles could unlock AI visibility across all four query types within 60–90 days.
These are the brands currently winning AI recommendations in your market. Understanding why they're cited — and you're not — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| DogSuppy You | 36 | Not Cited | Not Appearing | Not Cited | Audit target |
| PetLab Co. | 65 | Cited | Appearing | Cited | Massive content library, clinical studies, TikTok virality, vet partnerships, DR 65 authority |
| Zesty Paws | 51 | Cited | Appearing | Cited | Amazon #1 best-seller status, 50K+ reviews, heavy presence in every "best of" roundup |
| PetHonesty | 51 | Cited | Appearing | Cited | Transparency-first branding, competitive pricing, featured in PetMD & Dogster roundups |
| Fera Pets | 49 | Cited | Appearing | Partial | Vet-founded (Dr. Dulake), third-party tested, clinical backing, NASC Quality Seal |
| NaturVet | 48 | Partial | Appearing | Partial | 30+ year legacy brand, wide Chewy/PetSmart retail distribution, NASC certified |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes DogSuppy can make right now to start appearing in AI-generated recommendations within 30–90 days.
Create 6–8 English-language authority pages targeting the exact queries AI models answer: "best dog probiotics for allergies", "best salmon oil for dogs", "DogSuppy vs Zesty Paws". Include FAQ schema, ingredient comparisons, and vet-backed claims. This is exactly how PetLab Co. and Zesty Paws earned their AI citations.
These three publications are the primary sources AI models cite for dog supplement recommendations. Pitch DogSuppy for inclusion in their "best probiotics", "best dental supplements", and "best fish oil" roundup articles. Leverage your 4,800+ Trustpilot reviews and 4.7-star rating as proof of customer trust.
Competitors like Fera Pets and PetHonesty win AI citations partly through vet-founded credibility and NASC Quality Seals. Partner with veterinarians for product endorsements, publish clinical results, and apply for NASC certification. These trust signals are weighted heavily by AI when deciding which brands to recommend.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
DogSuppy has a clear path to AI search visibility. Your 4,800+ positive reviews and proven products give you a foundation most brands would envy — but without the right content and authority strategy, AI will keep recommending your competitors instead. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, content plan, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility for the pet supplement market.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity typically achieved in 90–120 days.
Every month your competitors build more authority signals, the gap widens. AI models are training on content published now — delay compounds the problem.